Mike guides the delivery of customer-centric solutions at DST Output, spanning idea innovation, product management, and technical architecture and eSolutions customer service. With consideration of industry innovations coupled with operational excellence, Mike focuses on the practical application of novel ideas and technologies. As a former telecom executive, Mike has had significant leadership experiences in virtually all aspects of Information Technology and has pioneered many breakthroughs in Billing and Customer Care.Today’s customers demand relevance. You demand results.
SmartTouch managed campaign services delivers both by targeting offers to the most likely respondents using their preferred print/electronic communication channels. It even tracks responses and automatically updates your campaign database.
Benefits
You’ve got transaction data and marketing data. Mine it and maximize it, with SmartTouch. It's the smart way to tap the hidden potential in your customer data.
SmartTouch shows you exactly how to target your offer -- because when your offer is relevant, customers are more apt to respond.
- Understand your customers using predictive insights based on past behavior
- Create data-driven, relevant communications for better response rates
- Track and report successes for continuous campaign improvement
SmartTouch truly manages your customer campaigns. It optimizes all phases of your campaigns to appeal to higher potential customers at a promising time with a tailored message through preferred channels.
With SmartTouch you get the insights you need to plan, create, execute, track and refine cross-channel campaigns that create relevance and response.
Features
SmartTouch combines technology and DST Output consulting to deliver powerful multi-channel campaigns. Predictive models analyze past customer behavior to identify top audience segments. This improves marketing effectiveness, since the more tailored the offer, the more likely the response.
- Applies analysis of customer and third-party data into predictive models of response behavior
- Tracks responses and triggers new action and/or refines upcoming campaign phases based on response rates/patterns
- Manages multi-channel campaigns, with application of PURLs and QR codes
The module enables you to intelligently target campaigns by customer group/segment, create message relevance, and execute multi-channel campaigns that appeal to your likeliest buyers.