Mike guides the delivery of customer-centric solutions at DST Output, spanning idea innovation, product management, and technical architecture and eSolutions customer service. With consideration of industry innovations coupled with operational excellence, Mike focuses on the practical application of novel ideas and technologies. As a former telecom executive, Mike has had significant leadership experiences in virtually all aspects of Information Technology and has pioneered many breakthroughs in Billing and Customer Care.QR Codes can provide significant value for mailers who place them on transactional documents. Using their smartphones consumers can access account data, promotions, educational content and more... from anywhere, at any time.
Features
- Drive interactivity and brand involvement
- Support an alternative channel of customer communications and facilitate desired customer behavior.
- Provide service information, on-the-spot payment options, and access to other customer communications documents
- … do all of this without additional postage costs
Applications
When applied to transactional documents, QR codes can be used to encourage desired consumer actions such as…
- Register to receive future documents electronically (eConsent).
- Make a payment to their account.
- View a video “how to” or FAQs to eliminate a call to Customer Service.
- Redeem a discount for service or other offering.
- Make a purchase
Examples
(Click to enlarge; then scan with smartphone)
