Why not leverage the envelope that is already landing in your customers’ hands to increase electronic delivery of your statements?
That’s just what one DST Output client did using the creative, engaging and interactive Hot Note envelope solution. The Hot Note product is a die-cut area built into the envelope wall, yet is easily removed and used as a sticky note and visual reminder to sign up for eDelivery.
Using Hot Note envelopes, the company:
- More than doubled its number of eConsents in the first two months
- Doubled the numbers again by the end of the six-month campaign
- Exceeded its goal of a 10 percent adoption rate by the end of the year
The Opportunity: Leverage the Printed Envelope to Drive eConsents
To save future print-and-mail costs and support go-green efforts, the company wanted to encourage its customers to sign up for eDelivery of their quarter statements. Their strategy included a six-month campaign using Hot Note envelopes to engage customers in the eConsent process.
The Solution: Seamlessly Incorporate Hot Note Envelope Product
DST Output seamlessly produced the company’s full-color Hot Note envelopes, and managed the transition and envelope inventory throughout the campaign. With this implementation, customers could peel off and then stick the Hot Note onto their statement, computer monitor, or wherever they wanted to remind them to give their eConsent for electronic delivery of their quarterly statements.
How DST Output Can Implement Hot Note Envelopes for You
Look to DST Output’s integrated print processes to produce a custom Hot Note to appear on your current envelope:
- You can develop your artwork, or DST Output can create Hot Note art for you.
- The security and integrity of the envelope structure remain intact after the Hot Note is peeled off.
- Hot Note envelopes are certified for DST Output processes and equipment, including those that print, prepare, and deliver mail trays directly in the U.S. Postal Service® mail stream.
- You leverage what you are currently sending to your customers to ultimately save print-and-mail costs and support your company’s environmental initiatives.
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